Challenger Intelligence.
How to Generate Qualified Leads on LinkedIn & Reddit: An AI Guide to Personal Content that Converts
Learn how to use AI brand voice analysis to generate qualified leads on LinkedIn, Reddit, and blogs. Proven framework for consistent content that converts prospects into customers.
How to Rank Higher in AI Search: A Practical Guide Using DOJO AI
Learn how to rank in ChatGPT, Perplexity, and AI search engines with this practical guide. Get actionable strategies for AI overviews optimization, content structure, and citation tactics using DOJO AI. Start ranking today.
How DOJO AI Became an Unmatched Copilot in Our Performance Marketing Engine
When you manage paid media for a climate action platform like Ecologi, every decision matters. Budgets represent real opportunities to accelerate climate action. That's why we're selective about our tools—we need multipliers, not replacements. Here's how DOJO AI became our copilot, helping us achieve 200%+ performance efficiency improvement while directing more capital toward high-integrity climate projects.
15 Real Marketing Automation Examples That Will Drive 300%+ ROI in 2026
Discover 15 proven marketing automation examples for 2026 with measurable ROI. Get actionable workflows, templates, and strategies that challenger brands will use to compete against enterprise competitors next year.
Why GTM Engineers Are the Wrong Answer: The Case for GTM Creatives in an AI-First World
GTM Engineers vs GTM Creatives: Why the future of go-to-market strategy belongs to creative strategists, not engineers. Learn why AI marketing automation makes technical skills obsolete while human creativity becomes invaluable.
The Complete Guide to Answer Engine Optimization (AEO): Future-Proof Your SEO Strategy for AI Search
Master Answer Engine Optimization (AEO) with the complete guide to AI SEO strategies. Learn how Dynamic AEO goes beyond static reports to deliver actionable content and strategy for ChatGPT, Claude, and Perplexity optimization.
How I Built Kuda's Brand Tracking System Using My Newsletter and DOJO AI
Most brand metrics feel disconnected from business results, and getting buy-in for brand investment is nearly impossible without clear progress tracking. As a fintech marketer, I needed to solve a very specific problem: measuring brand in real-time rather than waiting for expensive quarterly reports. Here's how my weekly newsletter led me to DOJO AI and helped us build Kuda's comprehensive brand tracking system that connects sentiment, visibility, and business outcomes.
Guest Blog: How I Went From Laying Off My Marketing Team to Expanding Into 42 Countries Using DOJO AI
Eight months ago, I made one of the hardest decisions of my entrepreneurial journey: I laid off our entire marketing team. As a technical founder with zero marketing experience, watching our efforts fail while burning through our limited budget kept me awake for weeks. Today, Know Your Dosh operates in 42 countries with zero marketing spend. Here's exactly how DOJO AI transformed a technical founder with no marketing background into a competitive force against enterprise fintech giants.
The Complete Guide to Competitive Intelligence: AI-Powered Competitor Analysis for 2025
Master competitive intelligence with proven AI-powered competitor analysis strategies. Complete guide to competitive research, market analysis tools, and real-time competitive monitoring. Get actionable frameworks for strategic advantage.
The Complete Guide to LinkedIn Marketing: Account-Based Marketing & Audience Analysis Strategies
Master LinkedIn marketing intelligence with proven account-based marketing strategies. Complete guide to audience analysis, profile identification, and competitive research. Get actionable frameworks for B2B marketing success.
The Complete Guide to LinkedIn Lead Generation: Social Selling Strategies That Convert
Master LinkedIn lead generation with proven social selling strategies. Complete guide to LinkedIn prospecting, B2B marketing, and automation tools. Get actionable frameworks used by top sales professionals.
The Complete Guide to Reddit Marketing: B2B Lead Generation Strategies That Work
Master Reddit marketing for B2B lead generation with proven strategies. Complete guide to Reddit business marketing, organic growth tactics, and lead generation techniques. Get actionable frameworks used by successful B2B companies.
Guest Blog: How I Transformed a Small Marketing Team Into an AI-Powered Competitive Machine
Twelve months ago, I inherited a brutal competitive reality: our contact center solution competes against companies with marketing budgets 10-50x our size. I had two choices: beg for budget to hire expensive specialists, or transform our existing small team into an AI-first marketing operation that outthinks enterprise competitors instead of trying to outspend them. I chose transformation. Here's exactly how I made AI proficiency non-negotiable for every team member.
The Complete Guide to Financial Services Marketing: AI-Powered Fintech Strategies That Convert
Master fintech marketing with proven strategies for financial services. Complete guide to banking marketing, customer acquisition, and AI-powered automation. Get actionable frameworks used by leading fintech companies.
The Complete Guide to Building an AI-First Marketing Team: Roles, Skills & Best Practices
Challenger brands are restructuring their marketing teams around AI-first principles, reducing team size by 40-60% while dramatically increasing output and speed. Here's how to build the marketing team structure that will define competitive advantage in 2025.
Guest Blog: How Ozone API Uses DOJO AI to Take on Banking Giants
As a fintech startup competing against established banking giants and well-funded competitors, every marketing pound counts. After implementing DOJO AI as our marketing operating system, our bi-annual marketing report now takes one day instead of three weeks, with significantly better insights. We're no longer operating on assumptions about what our market wants—every campaign, every piece of content, every strategic decision is backed by real-time intelligence.
Is Marketing Attribution Dead? (If So, What’s Replacing It?)
Marketing attribution is dying, killed by privacy changes and customer behavior complexity. The most sophisticated organizations aren't perfecting measurement—they're abandoning it for predictive market intelligence that influences future outcomes rather than explaining past conversions.
Why 95% of "AI Agent" Marketing Claims Are Fake (And How to Spot Real Agentic AI)
Gartner's latest research delivers a sobering reality check for the AI marketing industry: only 5% of AI agent vendors are actually marketing something they can deliver. The rest? According to the research firm, they're essentially scams—rebranded chatbots and RPA tools masquerading as true agentic AI. As Gartner predicts that over 40% of agentic AI projects will be canceled by the end of 2027, understanding the difference between authentic agentic AI and cleverly rebranded automation tools has become critical.
15 Best AI Marketing Tools for Challenger Brands in 2025
The marketing landscape has fundamentally shifted. While enterprise competitors deploy armies of specialists and unlimited budgets, challenger brands need to be smarter, faster, and more efficient to compete. AI marketing tools have become the great equalizer, enabling small teams to achieve enterprise-level results without enterprise-level resources.
How DOJO AI Helped One Marketing Team Save Over £100k (and another grow over 200%)
We've tracked challenger brands using DOJO AI for a year. The results: +211% website growth, £102,000 in annual ad savings, -40% conversion costs. While competitors manage fragmented marketing tools, these brands built unified intelligence that compounds advantages over time.