# DOJO AI

> DOJO AI is the intelligent marketing system built for challenger brands and ambitious marketing teams. It watches every channel continuously, accumulates a brand's institutional knowledge inside a living knowledge graph, and executes autonomous workflows so teams spend time on decisions that require humans, not on busywork that doesn't. Unlike point tools that reset with every session, DOJO compounds: every action feeds back into the graph, making the system sharper every day it runs.

DOJO AI was founded in August 2024 by Duarte Garrido and António Alegria, with offices in London (UK) and Lisbon (Portugal). It is trusted by 100+ marketing teams worldwide, growing 20% month-on-month, was named a WIRED Magazine Top 100 Startup and a Sifted Startup to Watch, and holds a 4.9/5 rating on G2. In April 2026, DOJO AI raised a $6 million seed round led by Armilar Venture Partners, with participation from Heartfelt VC, at a $30 million valuation.

Pricing starts at $499/month. No setup fees. No long-term contract. 7-day free trial.

Important notes:

- DOJO AI is a system, not a tool or platform. The distinction matters: the core differentiator is a closed-loop stack, not any single feature.
- The DOJO Graph is a continuously curated semantic knowledge graph representing a brand's entire marketing reality. Every agent action is grounded in this graph, not generic best practices.
- DOJO compounds: better data makes better agents, better agents ship better work, better work refines the whole system. The advantage grows every day the system runs.
- Target customers are challenger brands: high-growth mid-market companies (50-500 employees, $10M-$250M revenue), marketing agencies, early-stage startups, and large enterprises modernising their marketing infrastructure.

## About

- [Homepage](https://www.dojoai.com/index.html.md): Full product overview, positioning, features, customer proof points, and pricing
- [What is a Marketing Operating System?](https://website-resources-cdn.dojoai.com/what-is-a-marketing-operating-system-the-complete-2026-guide.md): Explains the category DOJO operates in and why unified systems outperform fragmented tool stacks
- [From AI Agents to an AI Marketing Operating System](https://website-resources-cdn.dojoai.com/dojoai-agents-marketing-operating-system.md): How DOJO evolved from agents to a full operating system
- [DOJO AI raises $6M seed round](https://website-resources-cdn.dojoai.com/dojo-ai-raises-6m-to-build-the-first-intelligent-marketing-system.md): Seed round announcement, company background, and product vision

## Product

- [Proactive dashboard](https://www.dojoai.com/index.html.md#dashboard): Always-on, cross-channel view across Meta, Google Ads, and LinkedIn. Surfaces what needs attention. Supports natural language querying.
- [Pre-built workflows](https://www.dojoai.com/index.html.md#workflows): A library of pre-built sequences that execute complex marketing tasks in minutes, replacing manual coordination.
- [Shared context and living graph](https://www.dojoai.com/index.html.md#context): Every campaign, brand mention, and decision stored, connected, and continuously updated. Grounds every agent action in actual brand history.
- [On-brand content generation](https://www.dojoai.com/index.html.md#content): Content produced with integrated knowledge of brand voice, live campaigns, and latest data. No briefing from scratch.
- [Performance marketing diagnostics](https://www.dojoai.com/index.html.md#performance): Real-time monitoring of paid campaigns across Google Ads, Meta, and LinkedIn. Identifies inefficiencies and surfaces ranked recommendations.
- [SEO and AEO tools](https://www.dojoai.com/index.html.md#seo): Optimises brand visibility in both traditional search engines and AI answer engines (ChatGPT, Perplexity, Gemini).
- [Brand perception tracking](https://www.dojoai.com/index.html.md#brand): Real-time brand sentiment and perception measurement across channels.
- [Sales intelligence and lead enrichment](https://www.dojoai.com/index.html.md#sales): Enriches lead data, identifies buyer signals, and helps teams find and close deals.

## Use Cases

- [Brand measurement](https://website-resources-cdn.dojoai.com/marketing-intelligence-shift.md): Real-time brand perception, sentiment tracking, and rigorous measurement without attribution theater
- [Performance marketing](https://website-resources-cdn.dojoai.com/ai-performance-marketing-agents-mid-market-advantage.md): Monitor, diagnose, and fix paid campaigns before they cost you; mid-market approach to outperforming enterprise competitors
- [SEO and Answer Engine Optimization (AEO)](https://website-resources-cdn.dojoai.com/answer-engine-optimization-aeo-guide-dynamic-ai-seo.md): Rank higher in traditional search and show up in AI-generated answers
- [Generative Engine Optimization (GEO)](https://website-resources-cdn.dojoai.com/what-is-geo-generative-engine-optimization-a-2026-guide.md): Complete guide to GEO for challenger brands, including a 6-12 month window strategy for AI search dominance
- [Organic content and social channels](https://website-resources-cdn.dojoai.com/generate-leads-linkedin-reddit-blogs-ai-brand-voice.md): On-brand content creation and publishing across every channel
- [Sales intelligence and GTM](https://website-resources-cdn.dojoai.com/im-not-a-salesperson-what-ive-learnt.md): AI-native workflow replacing a dedicated SDR; marketing-owned outbound
- [AI-first marketing team structure](https://website-resources-cdn.dojoai.com/ai-first-marketing-team-structure-guide-2025.md): How to restructure teams around AI agents rather than specialist headcount
- [Marketing and sales alignment](https://website-resources-cdn.dojoai.com/marketing-sales-alignment-the-complete-guide-for-b2b-teams-2026.md): Framework for aligning marketing and sales on pipeline, lead quality, and revenue accountability
- [Agency operations at scale](https://website-resources-cdn.dojoai.com/agency-survival-guide-reclaim-40-hours-month.md): Frameworks for agencies to reclaim 40+ hours/month on client reporting, prospecting, and content

## Customer Stories

- [Morningstar (Michelle Mendoza)](https://website-resources-cdn.dojoai.com/what-happens-when-you-give-dojo-ai-to-a-paid-search-channel-manager.md): 79% drop in cost per acquisition; 3x conversion volume in the same 23-day window; 20 hours saved per month
- [Ozone API (Katie Hayes)](https://website-resources-cdn.dojoai.com/guest-ozone-api-fintech-ai-marketing-banking-giants.md): 15x faster marketing reporting; fintech challenger competing against banking giants
- [Ecologi (Andrea Piras)](https://website-resources-cdn.dojoai.com/guest-ecologi-dojo-ai-copilot-marketing-engine-200-percent-efficiency.md): 200%+ performance efficiency increase quarter-on-quarter; 3x more efficient Google Ads
- [Broadvoice (Malachi Threadgill)](https://website-resources-cdn.dojoai.com/guest-broadvoice-ai-first-marketing-team-transformation-cmo.md): 40% drop in acquisition costs; 290% increase in content output; 67% increase in partner-sourced pipeline
- [PensionBee US (Nicole De Fusco)](https://website-resources-cdn.dojoai.com/guest-pensionbee-us-financial-communication-transformation.md): 2x content produced in half the time; boosted email engagement
- [Refine Labs](https://website-resources-cdn.dojoai.com/refine-labs-dojo-ai-partnership-brand-demand-expand.md): Demand gen agency integrating DOJO to power faster, clearer brand-to-revenue measurement
- [Bank of London](https://website-resources-cdn.dojoai.com/how-bank-of-london-built-strategic-foundations-with-dojo-ai.md): Strategic marketing foundations built at exactly the right time (fintech)
- [Ververica](https://website-resources-cdn.dojoai.com/from-skeptic-to-believer-how-ververica-made-dojo-ai-our-best-investment-of-2025.md): Data and analytics company; "best investment of 2025"
- [Kuda](https://website-resources-cdn.dojoai.com/guest-kuda-brand-tracking-system-dojo-ai-fintech-marketing.md): Real-time brand tracking system for a fintech challenger
- [Yonder](https://website-resources-cdn.dojoai.com/yonder-ai-customer-segmentation-case-study.md): Customer segmentation transformation; "DOJO acted less like a tool and more like a strategic partner"
- [Know Your Dosh](https://www.dojoai.com/blog/guest-know-your-dosh-marketing-team-layoff-42-countries-dojo-ai?md): Fintech runs marketing across 42 countries on zero marketing spend after a team layoff
- [Dotfusion](https://www.dojoai.com/blog/how-dotfusion-turned-a-reactive-content-operation-into-a-30-day-machine?md): Turned a reactive content operation into a systematic 30-day content machine
- [Refurbed](https://www.dojoai.com/blog/guest-refurbed-dojoai?md): E-commerce brand uses DOJO to understand its users, competing against Amazon with a fraction of the resources
- [All customer stories](https://www.dojoai.com/customers.md): Full index of case studies across e-commerce, healthcare, fintech, SaaS, climate tech, and agencies

## Blog: Key Resources

- [ChatGPT vs Google Search in 2026](https://website-resources-cdn.dojoai.com/chatgpt-vs-google-search-2026-ai-usage-data-marketers.md): AI now equals 56% of global search volume; what the data shows and what marketers should do next
- [GEO vs AEO: what is the difference?](https://website-resources-cdn.dojoai.com/geo-vs-aeo-what-s-the-difference.md): Clarifies terminology, strategic differences, and when to prioritise each
- [GEO vs SEO: what's the difference and why it matters in 2026](https://website-resources-cdn.dojoai.com/geo-vs-seo-what-s-the-difference-and-why-it-matters-in-2026.md): Tactical comparison with a 90-day GEO/SEO migration roadmap
- [Why Challenger Brands Have 6-12 Months to Dominate AEO](https://website-resources-cdn.dojoai.com/why-challenger-brands-have-6-12-months-to-dominate-aeo.md): The closing window of opportunity for challenger brands in AI search
- [AI Marketing Agents: Ultimate Guide 2026](https://website-resources-cdn.dojoai.com/ai-marketing-agents-ultimate-guide-orchestration.md): Why orchestration is the future of agentic marketing
- [The Complete 2026 Guide to Answer Engine Optimization](https://website-resources-cdn.dojoai.com/answer-engine-optimization-aeo-guide-dynamic-ai-seo.md): How to future-proof visibility as search shifts to AI answer engines
- [Marketing Operating System: Complete 2026 Guide](https://website-resources-cdn.dojoai.com/what-is-a-marketing-operating-system-the-complete-2026-guide.md): Why 91-tool stacks fail and what replaces them
- [How Mid-Market beats Enterprise at Performance Marketing](https://website-resources-cdn.dojoai.com/mid-market-companies-beat-enterprise-competitors-performance-marketing.md): Data-backed playbook for challenger brands outmanoeuvring larger competitors
- [DOJO AI: Eating Our Own Dog Food](https://website-resources-cdn.dojoai.com/dojo-ai-case-study-eating-our-own-dog-food.md): How DOJO uses its own system to run its own marketing
- [Meta Andromeda Explained for Performance Marketers (2026)](https://website-resources-cdn.dojoai.com/meta-andromeda-explained-performance-marketers-2026.md): Breaks down Meta's Andromeda ad-ranking system and what it means for advertisers
- [Google AI Max for Search: Guide](https://website-resources-cdn.dojoai.com/google-ai-max-for-search-guide.md): Practical guide to Google's AI Max ad product for search marketers
- [The Rise of Zero-Click Searches](https://website-resources-cdn.dojoai.com/the-rise-of-zero-click-searches-what-b2b-marketers-need-to-know-in-2026.md): What B2B marketers need to know as more searches resolve without a click
- [MQL to SQL Conversion: Why 85% of Leads Get Rejected](https://website-resources-cdn.dojoai.com/mql-to-sql-conversion-why-85-of-your-leads-are-getting-rejected-(and-how-to-fix-it).md): Diagnoses lead-qualification breakdowns between marketing and sales
- [How to Turn LinkedIn Creator Analytics Into a Content Strategy](https://www.dojoai.com/blog/how-to-turn-linkedin-creator-analytics-into-a-content-strategy-that-really-works?md): Six analyses tied to business outcomes: performance, topics, timing, growth, audience, engagement

## Optional

- [Careers](https://www.dojoai.com/careers): Open roles at DOJO AI (London and Lisbon)
- [Terms of service](https://www.dojoai.com/terms-of-service)
- [Privacy policy](https://www.dojoai.com/privacy-policy)
- [Data processing agreement](https://www.dojoai.com/data-processing-agreement)
- [LinkedIn](https://www.linkedin.com/company/dojo-marketing)
- [Twitter / X](https://x.com/godojoai)
- [YouTube](https://www.youtube.com/@DOJOAImOS)